Hailing from diverse backgrounds – including social work, pharma patient advocacy, professional societies, global public relations, grassroots coalitions, academia, digital strategy, health care nonprofits, and corporate communications – our team brings a 360-degree view to every challenge, developing strategic, thoughtful solutions that both fit the client and solve the problem at hand.

Rx4good has established a network of global patient-centered leaders and consultancies with deep experience in patient advocacy and patient engagement in Europe, Asia and Latin America.

Dominic Fonseca

Dominic Fonseca

Senior Director

Dominic Fonseca

Dominic Fonseca

Senior Director


North America

Role

  • Delivers strategic support and counsel to pharmaceutical and biotech clients, guiding key decision-making and driving growth
  • Deep knowledge of managed care with a focus on community and healthcare provider engagement
“We have so much to learn from patients: how to listen with empathy, treat with respect, and offer meaningful support. When we embrace their perspectives, we don’t just improve care—we transform it, shaping a future where we truly understand what makes a lasting impact in their lives.”
Eva Maria Ruiz de Castilla

Eva Maria Ruiz de Castilla

Managing Partner, EMOLUVA Partners LLC Global Advisor

Eva Maria Ruiz de Castilla

Eva Maria Ruiz de Castilla

Managing Partner, EMOLUVA Partners LLC Global Advisor


Latin America

Role

Health policy, strategy and engagement

Maurice Mayrides

Maurice Mayrides

Managing Partner, EMOLUVA Partners LLC Global Advisor

Maurice Mayrides

Maurice Mayrides

Managing Partner, EMOLUVA Partners LLC Global Advisor


Latin America

Role

Health care public policy professional engaging civil society, industry and governments

Dr. Yukiko Asaeda, MD

Dr. Yukiko Asaeda, MD

Founder, Patientricity MedPartners K.K. Global Advisor – APAC

Dr. Yukiko Asaeda, MD

Dr. Yukiko Asaeda, MD

Founder, Patientricity MedPartners K.K. Global Advisor – APAC


Japan

Role

Physician, Patient Advocate, Management Consultant, providing strategic insights and guidance leveraging more than 15 years of experience in the pharmaceutical industry in Japan and globally.

Co-founded a project to bring PFMD (by The Synergist) to the Japanese market.

Cameron Palmer

Cameron Palmer

Account Manager

Cameron Palmer

Cameron Palmer

Account Manager


North America

Role

  • Supports advocacy initiatives and strategic program development
  • Background in non-profit healthcare, public relations, communications, and development

Every voice matters in health care. By working together and listening to one another, we can make a real difference for patients, families, caregivers, and communities.”

Ann Moravick

Ann
Moravick

President & CEO

Ann Moravick

Ann
Moravick

President & CEO


Global

Role

  • Provides thought leadership and drives client strategy development
  • Former global health care director at top 10 PR agency

“If we listen intently, truly hear what patients and caregivers are saying to us, and act on their insights, we can learn to ease the burden of disease.”

Elise Lombardo

Elise Lombardo

Chief Operating Officer

Elise Lombardo

Elise Lombardo

Chief Operating Officer


North America

Role

  • Provides senior management and operations oversight
  • Accounting and financial support
  • More than 15 years of communications and agency financial experience

“Patients and caregivers offer profound inspiration and insights as they journey to health.  Learning from their experiences to improve treatments and outcomes is critical to the organizations involved in their care.”

Heidi Adams

Heidi
Adams

Senior Vice President, Chief Patient Advocate

Heidi Adams

Heidi
Adams

Senior Vice President, Chief Patient Advocate


North America

Role

  • Ensures that the patient perspective is included in strategy development and execution
  • Former patient advocacy group founder/executive
  • Expertise in online patient communities, grassroots advocacy, and coalition-building

“As a cancer survivor and long-time patient advocate, I have lived the difference between being voiceless and bringing a powerful voice into the systems that are supposed to help people. We believe in the moral imperative behind the patient mantra: Nothing about me, without me.”

Meg Hanhan

Meg
Hanhan

Senior Vice President

Meg Hanhan

Meg
Hanhan

Senior Vice President


North America

Role

  • Leads sponsorship and global mapping strategies
  • More than 10 years’ health care communications experience

“Listening to and understanding the patient and caregiver experience is the only way to truly address their needs. Partnerships and programs that live this practice are the ones that can make the most impact.”

Tamar Sekayan

Tamar Sekayan

Senior Vice President

Tamar Sekayan

Tamar Sekayan

Senior Vice President


North America

Role

  • Leads regional and global coordination strategies
  • Expertise in global and national client-side advocacy relations
  • Social worker with deep experience in direct patient service, nonprofit programming, and evaluation

“We have a collective responsibility to get down to the grit of patient-centeredness – to consider health care through the lens of how we would want ourselves or our loved ones to be treated. And we always need to remember that the patient is a whole person – before, during, and after treatment.”

Frank Funaro

Frank Funaro

Chief Culture Officer & Director of Creative Services

Frank Funaro

Frank Funaro

Chief Culture Officer & Director of Creative Services


North America

Role

  • Drives innovation on Rx4good and client-side
  • Direct-to-Consumer and Direct-to-Patient health expert

“All of us have been, are, or will be a patient at some point in our lifetime. Knowing that – and holding it close – is what drives everything we do.”

Jamie Santer

Jamie
Santer

Operations

Jamie Santer

Jamie
Santer

Operations


North America

Role

  • Manages new business outreach: contacts and newsletters
  • Provides support on client projects

“We all want to participate in decisions that affect our lives. Why should our health care decisions be any different?”

Julianne Burk

Julianne Burk

Senior Counselor

Julianne Burk

Julianne Burk

Senior Counselor


North America

Role

  • Expertise in strategic planning and measurement
  • Drives executive-level writing and creative storytelling

“Rx4good upholds the common denominator driving all stakeholders in the ecosystem — to improve patient outcomes and ease suffering along the way.  Keeping everyone’s sights set on the highest order mission is what we are all about.”

Rebecca Block

Rebecca Block

Senior Director, Research

Rebecca Block

Rebecca Block

Senior Director, Research


North America

Role

  • Leads patient experience research and insight gathering
  • Moderates convening activities with patients, caregivers, advocacy leaders, and KOLs

“There is an expertise that only comes with living each day with a given diagnosis. It is this unique perspective that, when truly heard and integrated, can change health care. As a patient, an advocate, and a scientist, I work to amplify the voices that bring this expertise.”

Monique French

Monique French

Vice President

Monique French

Monique French

Vice President


North America

Role

  • Provides strategic support and counsel for patient advocacy
  • Profound knowledge of patient advocacy organizations and engagement

“It is our duty to ensure the patient voice is not just felt or heard but acted on to create equitable change for all communities.”

Kari Lato

Kari
Lato

Senior Director, Policy & Advocacy

Kari Lato

Kari
Lato

Senior Director, Policy & Advocacy


North America

Role

  • Implements policy changes through successful advocacy and coalition building
  • Team leader with strong roots in the rare disease community

“It is deeply gratifying to help patients find their voice, share their story, and change policies to drive positive action that truly helps others.” 

Katie Halper

Katie
Halper

Senior Director, Research & Creative Strategy

Katie Halper

Katie
Halper

Senior Director, Research & Creative Strategy


North America

Role

  • Leads research projects and synthesizes data to deliver meaningful strategies and insights
  • Deep understanding of information design and strategy

“There are so many conflicting realities for patients. It is our shared responsibility to listen, empathize, and learn so we can help bring their experiences to the forefront and make positive, lasting changes to their health and their lives.”

Jennifer Dunne

Jennifer Dunne

Account Director

Jennifer Dunne

Jennifer Dunne

Account Director


North America

Role

  • Manages day-to-day account activities to ensure efficient processes and high-quality deliverables
  • Expertise in healthcare communications, patient engagement, and online patient communities

“Patients and caregivers should all feel empowered to become active participants in their own care. Their involvement and shared insights are the keys to creating a system that not only supports their current needs but drives the science to develop faster.”

Laura Anderson

Laura Anderson

Account Manager, Research

Laura Anderson

Laura Anderson

Account Manager, Research


North America

Role

  • Supports research and strategy projects
  • Background in health communications and nonprofit programming

“When it comes to decisions that affect our health, we all deserve a seat at the table.”

Sunita Ramocan

Sunita Ramocan

Account Manager, Research

Sunita Ramocan

Sunita Ramocan

Account Manager, Research


North America

Role

  • Supports patient advocacy research
  • Expertise in organizing and facilitating the development of patient councils and KOL interviews

“Patients are the stakeholders, heart, and soul of the health care system. It is our job to give them a voice to make sure we are holding ourselves and others accountable to the highest standards of care. This starts with building relationships, keeping an open mind, and continuing to learn from each other.”

Misty Sharpe

Misty Sharpe

Account Director

Misty Sharpe

Misty Sharpe

Account Director


North America

Role

  • Supports day-to-day client needs and project management
  • 10+ years of experience in health care, nonprofit programming, and patient advocacy

“As a nurse, nonprofit professional, and patient, I have seen the challenges faced in our health care system from multiple lenses. Incorporating the importance of the patient voice and lived experience into everything we do is not just beneficial, but vital to improving patient-centered care, outcomes, and quality of life across all disease states.”

Kaylee Burns

Kaylee Burns

Account Manager

Kaylee Burns

Kaylee Burns

Account Manager


North America

Role

  • Supports client advocacy engagements
  • Manages events and programs on behalf of clients

“We all have a responsibility to amplify the voices of patients and caregivers — bringing power to the individuals to make a beneficial difference.”


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