Hailing from diverse backgrounds – including social work, pharma patient advocacy, professional societies, global public relations, grassroots coalitions, academia, digital strategy, health care nonprofits, and corporate communications – our team brings a 360-degree view to every challenge, developing strategic, thoughtful solutions that both fit the client and solve the problem at hand.
Rx4good has established a network of global patient-centered leaders and consultancies with deep experience in patient advocacy and patient engagement in Europe, Asia and Latin America.

Dominic Fonseca
Senior Director

Dominic Fonseca
Senior Director
North America
Role
- Delivers strategic support and counsel to pharmaceutical and biotech clients, guiding key decision-making and driving growth
- Deep knowledge of managed care with a focus on community and healthcare provider engagement

Eva Maria Ruiz de Castilla
Managing Partner, EMOLUVA Partners LLC Global Advisor

Maurice Mayrides
Managing Partner, EMOLUVA Partners LLC Global Advisor

Dr. Yukiko Asaeda, MD
Founder, Patientricity MedPartners K.K. Global Advisor – APAC

Dr. Yukiko Asaeda, MD
Founder, Patientricity MedPartners K.K. Global Advisor – APAC
Japan
Role
Physician, Patient Advocate, Management Consultant, providing strategic insights and guidance leveraging more than 15 years of experience in the pharmaceutical industry in Japan and globally.
Co-founded a project to bring PFMD (by The Synergist) to the Japanese market.

Cameron Palmer
Account Manager

Cameron Palmer
Account Manager
North America
Role
- Supports advocacy initiatives and strategic program development
- Background in non-profit healthcare, public relations, communications, and development
“Every voice matters in health care. By working together and listening to one another, we can make a real difference for patients, families, caregivers, and communities.”

Ann
Moravick
President & CEO

Ann
Moravick
President & CEO
Global
Role
- Provides thought leadership and drives client strategy development
- Former global health care director at top 10 PR agency
“If we listen intently, truly hear what patients and caregivers are saying to us, and act on their insights, we can learn to ease the burden of disease.”

Elise Lombardo
Chief Operating Officer

Elise Lombardo
Chief Operating Officer
North America
Role
- Provides senior management and operations oversight
- Accounting and financial support
- More than 15 years of communications and agency financial experience
“Patients and caregivers offer profound inspiration and insights as they journey to health. Learning from their experiences to improve treatments and outcomes is critical to the organizations involved in their care.”

Heidi
Adams
Senior Vice President, Chief Patient Advocate

Heidi
Adams
Senior Vice President, Chief Patient Advocate
North America
Role
- Ensures that the patient perspective is included in strategy development and execution
- Former patient advocacy group founder/executive
- Expertise in online patient communities, grassroots advocacy, and coalition-building
“As a cancer survivor and long-time patient advocate, I have lived the difference between being voiceless and bringing a powerful voice into the systems that are supposed to help people. We believe in the moral imperative behind the patient mantra: Nothing about me, without me.”

Meg
Hanhan
Senior Vice President

Meg
Hanhan
Senior Vice President
North America
Role
- Leads sponsorship and global mapping strategies
- More than 10 years’ health care communications experience
“Listening to and understanding the patient and caregiver experience is the only way to truly address their needs. Partnerships and programs that live this practice are the ones that can make the most impact.”

Tamar Sekayan
Senior Vice President

Tamar Sekayan
Senior Vice President
North America
Role
- Leads regional and global coordination strategies
- Expertise in global and national client-side advocacy relations
- Social worker with deep experience in direct patient service, nonprofit programming, and evaluation
“We have a collective responsibility to get down to the grit of patient-centeredness – to consider health care through the lens of how we would want ourselves or our loved ones to be treated. And we always need to remember that the patient is a whole person – before, during, and after treatment.”

Frank Funaro
Chief Culture Officer & Director of Creative Services

Frank Funaro
Chief Culture Officer & Director of Creative Services
North America
Role
- Drives innovation on Rx4good and client-side
- Direct-to-Consumer and Direct-to-Patient health expert
“All of us have been, are, or will be a patient at some point in our lifetime. Knowing that – and holding it close – is what drives everything we do.”

Jamie
Santer
Operations

Julianne Burk
Senior Counselor

Julianne Burk
Senior Counselor
North America
Role
- Expertise in strategic planning and measurement
- Drives executive-level writing and creative storytelling
“Rx4good upholds the common denominator driving all stakeholders in the ecosystem — to improve patient outcomes and ease suffering along the way. Keeping everyone’s sights set on the highest order mission is what we are all about.”

Rebecca Block
Senior Director, Research

Rebecca Block
Senior Director, Research
North America
Role
- Leads patient experience research and insight gathering
- Moderates convening activities with patients, caregivers, advocacy leaders, and KOLs
“There is an expertise that only comes with living each day with a given diagnosis. It is this unique perspective that, when truly heard and integrated, can change health care. As a patient, an advocate, and a scientist, I work to amplify the voices that bring this expertise.”

Monique French
Vice President

Monique French
Vice President
North America
Role
- Provides strategic support and counsel for patient advocacy
- Profound knowledge of patient advocacy organizations and engagement
“It is our duty to ensure the patient voice is not just felt or heard but acted on to create equitable change for all communities.”

Kari
Lato
Senior Director, Policy & Advocacy

Kari
Lato
Senior Director, Policy & Advocacy
North America
Role
- Implements policy changes through successful advocacy and coalition building
- Team leader with strong roots in the rare disease community
“It is deeply gratifying to help patients find their voice, share their story, and change policies to drive positive action that truly helps others.”

Katie
Halper
Senior Director, Research & Creative Strategy

Katie
Halper
Senior Director, Research & Creative Strategy
North America
Role
- Leads research projects and synthesizes data to deliver meaningful strategies and insights
- Deep understanding of information design and strategy
“There are so many conflicting realities for patients. It is our shared responsibility to listen, empathize, and learn so we can help bring their experiences to the forefront and make positive, lasting changes to their health and their lives.”

Jennifer Dunne
Account Director

Jennifer Dunne
Account Director
North America
Role
- Manages day-to-day account activities to ensure efficient processes and high-quality deliverables
- Expertise in healthcare communications, patient engagement, and online patient communities
“Patients and caregivers should all feel empowered to become active participants in their own care. Their involvement and shared insights are the keys to creating a system that not only supports their current needs but drives the science to develop faster.”

Laura Anderson
Account Manager, Research

Sunita Ramocan
Account Manager, Research

Sunita Ramocan
Account Manager, Research
North America
Role
- Supports patient advocacy research
- Expertise in organizing and facilitating the development of patient councils and KOL interviews
“Patients are the stakeholders, heart, and soul of the health care system. It is our job to give them a voice to make sure we are holding ourselves and others accountable to the highest standards of care. This starts with building relationships, keeping an open mind, and continuing to learn from each other.”

Misty Sharpe
Account Director

Misty Sharpe
Account Director
North America
Role
- Supports day-to-day client needs and project management
- 10+ years of experience in health care, nonprofit programming, and patient advocacy
“As a nurse, nonprofit professional, and patient, I have seen the challenges faced in our health care system from multiple lenses. Incorporating the importance of the patient voice and lived experience into everything we do is not just beneficial, but vital to improving patient-centered care, outcomes, and quality of life across all disease states.”

Kaylee Burns
Account Manager