Rx4good is a team of senior-level healthcare counselors who bring a wide range of perspectives to our work
Hailing from diverse backgrounds—social work, pharma patient advocacy, global public relations, grassroots coalitions, digital strategy, healthcare nonprofits, corporate communications—our broad experience means we bring a 360-degree view to every challenge, developing strategic, thoughtful solutions that both fit the client and solve the problem at hand.
Heidi Adams - Chief Patient Advocate
heidi.adams@rx4good.com“As a cancer survivor and long-time patient advocate, I have lived the difference between being voiceless and bringing a powerful voice into the systems that are supposed to help people. We believe in the moral imperative behind the patient mantra: Nothing about me, without me.”
- Ensures that the patient perspective is included in strategy development and execution
- Former patient advocacy group founder/executive
- Expertise in online patient communities, grassroots advocacy and coalition-building
Frank Funaro - Senior Counselor, Strategy & Innovation
frank.funaro@rx4good.com“All of us have been, are or will be a patient at some point in our lifetime. Knowing that – and holding it close – is what drives everything we do.”
- Drives innovation on Rx4good and client side
- Direct-to-Consumer and Direct-to-Patient health expert
Meg Hanhan - Counselor, Client Outcomes
meg.hanhan@rx4good.com“Listening to and understanding the patient and caregiver experience is the only way to truly address their needs. Partnerships and programs that live this practice are the ones that can make the most impact.”
- Leads sponsorship and global mapping strategies
- More than 10 years’ healthcare communications experience
Elise Lombardo - Accounting and Finance
elise.lombardo@rx4good.com“Patients and caregivers offer profound inspiration and insights as they journey to health. Learning from their experiences to improve treatments and outcomes is critical to the organizations involved in their care.”
- Accounting and financial support
- More than 15 years' communications and agency financial experience
Ann Moravick - President & Catalyst4good
ann.moravick@rx4good.com“If we listen intently, truly hear what patients and caregivers are saying to us, and act on their insights, we can learn to ease the burden of disease.”
- Provides thought leadership and drives client strategy development
- Former global healthcare director at top ten PR agency
Jamie Santer - Operational/Administrative Support
jamie.santer@rx4good.com“We all want to participate in decisions that affect our lives. Why should our health care decisions be any different?”
- Manages new business outreach: contacts and newsletters
- Provides support on client projects
Tamar Sekayan, MSW - Counselor, Health Industry Engagement - West Coast
tamar.sekayan@rx4good.com“We have a collective responsibility to get down to the grit of patient-centeredness— to consider healthcare through the lens of how we would want ourselves or our loved ones to be treated. And we need to always remember that the patient is a whole person—before, during and after treatment.”
- Leads regional and global coordination strategies
- Expertise in global and national client side advocacy relations
- Social worker with deep experience in direct patient service, nonprofit programming and evaluation
Empowering Organizations To Put Patients First
Rx4good works with organizations to ensure that business solutions ultimately meet patient needs.
Our Services