Vision, passion, unmet need
Think back to 2009: Health care reform upended our role as health care consumers. Social media flourished, amplifying the public voices of patient advocates. Changing times demanded a new approach to patient engagement and patient advocacy – and Rx4good was formed, bringing fresh thinking and smart counsel to help our clients serve patients well.
From the earliest days, Rx4good took on tough issues that impacted our health and well-being – from the stigma of lung cancer to suicide and bullying – and developed tangible solutions through working groups, summits, and stakeholder meetings.
Research, perception, and strategy have been our mainstays in all we do. From benchmarking and global surveys to focus groups and ad boards, we dig deep and strive for insights and solutions that generate tangible benefits for patients and the clients we serve.
Rx4good began at a transformational time. Today, we work alongside our partners to fulfill our vision of a world attuned to understanding and treating people better when they are not well, and we continue to believe in the power of transformation to make health care better.
