Impact reports often come together at year-end, after busy teams have spent the year responding to changing priorities and immediate needs. By then, teams may have plenty of activity to report, but little evidence of what changed.
Patients weigh clinical trials against the realities of their daily lives: work, family, care support, and potential uncertainty. Advocate input too often comes after protocol decisions are already largely set, leaving teams to solve recruitment challenges with technology or communication tools.
Every time a company asks a patient to share their story, it is asking for something deeply personal. Whether for an ambassador program, disease education, a KOL meeting, or an…
Pharma M&A just had its biggest year in memory. Companies are reshaping themselves around patent expirations, pipeline gaps, and a future that looks different from the past few years. Making…
In 2026, Rx4good SVPs Heidi Adams and Tamar Sekayan are celebrating their ten-year anniversary with the company. We asked them to reflect on the evolving world of patient advocacy and…
Topline findings from a survey of more than 600 caregivers now available for download.
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