When Pharma Changes Hands, Patients Can Feel a Difference
Pharma M&A just had its biggest year in memory. Companies are reshaping themselves around patent expirations, pipeline gaps, and a future that looks different from the past few years. Making…
Blog
: Patient Engagement
Heidi & Tamar: Two Decades of Patient Advocacy, Innovation, and Leadership
In 2026, Rx4good SVPs Heidi Adams and Tamar Sekayan are celebrating their ten-year anniversary with the company. We asked them to reflect on the evolving world of patient advocacy and…
AI in Patient Advocacy: Adoption, Trust, and the Next Wave of Patient‑Focused Innovation
AI adoption is accelerating rapidly, yet patient advocacy organizational capacity and public trust remain uneven. This moment represents an important transition for patient advocacy, as rapid technological change intersects with evolving public expectations and concerns.
An ASCO Prep Roundtable, Complete with Rx4good’s ASCO Superpowers
ASCO is a marathon that demands preparation. We all understand this. The question is how best to prepare. With this question in mind, before the abstracts drop and the meetings…
Compounding Pharmacies, Telehealth Companies, and the Duty to Inform
Over the past several years, prominent entry points into care for patients seeking treatment for chronic conditions, particularly obesity and its related comorbidities, are compounding pharmacies and telehealth platforms. For…
- by: Tamar Sekayan
February 18, 2026
