When Pharma Changes Hands, Patients Can Feel a Difference
Pharma M&A just had its biggest year in memory. Companies are reshaping themselves around patent expirations, pipeline gaps, and a future that looks different from the past few years. Making…
Blog
: Rx4good
Heidi & Tamar: Two Decades of Patient Advocacy, Innovation, and Leadership
In 2026, Rx4good SVPs Heidi Adams and Tamar Sekayan are celebrating their ten-year anniversary with the company. We asked them to reflect on the evolving world of patient advocacy and…
AI in Patient Advocacy: Adoption, Trust, and the Next Wave of Patient‑Focused Innovation
AI adoption is accelerating rapidly, yet patient advocacy organizational capacity and public trust remain uneven. This moment represents an important transition for patient advocacy, as rapid technological change intersects with evolving public expectations and concerns.
An ASCO Prep Roundtable, Complete with Rx4good’s ASCO Superpowers
ASCO is a marathon that demands preparation. We all understand this. The question is how best to prepare. With this question in mind, before the abstracts drop and the meetings…
A Tribute to Our Dear Friend, Frank Funaro
When we learned of the passing of our dear friend and colleague, Frank Funaro, we felt as if we’d lost the heart and soul of Rx4good. Frank left this world…
